This wildflower is a herbaceous perennial that grows into a small bush, up to 70 cm high, with strongly scented leaves.
The flowers look a lot like daisies but are noticeable different. The flowers are larger, the yellow center is wider and the white petals are larger.
Bees and other pollinators will happily fly to a chamomile or daisy but feverfew has a bitter aroma that discourages insects. This isn’t the flower to plant if you want to encourage bees and butterflies into your garden.
In traditional medicine, feverfew has been used to treat headaches although there is no proof it works. Feverfew is registered as a traditional herbal medicine in the Nordic countries under the brand name Glitinum.
There are many known side effects of using feverfew so it isn’t recommended as a medicine.